Rules

Mrs. Freshley’s FINAL FANTASY® XIV Online Sweepstakes Official Rules

NO PURCHASE OR SMARTPHONE ENTRY NECESSARY TO ENTER OR WIN. A PURCHASE OR SMARTPHONE ENTRY WILL NOT IMPROVE YOUR CHANCES OF WINNING

By entering the Mrs. Freshley’s FINAL FANTASY ® XIV Online Sweepstakes (the “Sweepstakes”), entrants accept and agree to be bound by these Official Rules. Any violation of these rules may, at Sponsor’s discretion, result in disqualification. All decisions of Flowers Bakeries, LLC (the “Sponsor”) regarding this Promotion are final and binding in all respects.

1. ELIGIBILITY: The Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at the time of entry. Employees of Sponsor, Match Marketing Group (“Administrator”), The Zimmerman Agency, Square Enix, Inc and their affiliates, subsidiaries, distributors, sales representatives, agents, advertising and Sweepstakes agencies (collectively, the “Released Parties”), and the immediate families and household members (spouse, parent, child, sibling, grandparent, and/or “step”) of each are not eligible to participate or win. U.S. federal, state, and local laws and regulations apply. Void where prohibited, taxed or restricted by law.

2. SWEEPSTAKES PERIOD: The Sweepstakes will begin at 12:00:01 a.m. Eastern Time (ET) on June 15, 2017 and ends at 11:59:59 p.m. ET on May 15, 2018 (the “Sweepstakes Period”). The Sweepstakes is divided into twenty-two (22) entry periods (each, an “Entry Period”) as defined below and one (1) grand prize entry period (the “Grand Prize Entry Period”). The Grand Prize Entry Period includes all entries received throughout the Sweepstakes Period.

Entry Period

Start Date (at 12:00:01 a.m. ET)

End Date (at 11:59:59 p.m. ET)

Drawing Date

Week 1 Entry Period

June 15, 2017

June 30, 2017

July 3, 2017

Week 2 Entry Period

July 1, 2017

July 15, 2017

July 17, 2017

Week 3 Entry Period

July 16, 2017

July 31, 2017

August 1, 2017

Week 4 Entry Period

August 1, 2017

August 15, 2017

August 16, 2017

Week 5 Entry Period

August 16, 2017

August 31, 2017

September 1, 2017

Week 6 Entry Period

September 1, 2017

September 15, 2017

September 18, 2017

Week 7 Entry Period

September 16, 2017

September 30, 2017

October 2, 2017

Week 8 Entry Period

October 1, 2017

October 15, 2017

October 16, 2017

Week 9 Entry Period

October 16, 2017

October 31, 2017

November 1, 2017

Week 10 Entry Period

November 1, 2017

November 15, 2017

November 16, 2017

Week 11 Entry Period

November 16, 2017

November 30, 2017

December 1, 2017

Week 12 Entry Period

December 1, 2017

December 15, 2017

December 18, 2017

Week 13 Entry Period

December 16, 2017

December 31, 2017

January 2, 2018

Week 14 Entry Period

January 1, 2018

January 15, 2018

January 16, 2018

Week 15 Entry Period

January 16, 2018

January 31, 2018

February 1, 2018

Week 16 Entry Period

February 1, 2018

February 15, 2018

February 16, 2018

Week 17 Entry Period

February 16, 2018

February 28, 2018

March 1, 2018

Week 18 Entry Period

March 1, 2018

March 15, 2018

March 16, 2018

Week 19 Entry Period

March 16, 2018

March 31, 2018

April 2, 2018

Week 20 Entry Period

April 1, 2018

April 15, 2018

April 16, 2018

Week 21 Entry Period

April 16, 2018

April 30, 2018

May 1, 2018

Week 22 Entry Period

May 1, 2018

May 15, 2018

May 16, 2018

Grand Prize Entry Period

June 15, 2017

May 15, 2018

May 25, 2018

3. HOW TO ENTER THE SWEEPSTAKES: There are two (2) ways to enter during the Sweepstakes Period:

TO ENTER VIA BLIPPAR: Launch the free Blippar application on your smart phone or tablet device (network connection and camera feature required) and take a photo of any Mrs. Freshley’s participating Mrs. Freshley’s FINAL FANTASY ® XIV Online Sweepstakes packaging to activate the Blippar application. Follow the instructions to register to enter the Mrs. Freshley’s FINAL FANTASY® XIV Sweepstakes and agree to the Official Rules. Submit the required information to receive one (1) entry into the applicable Entry Period for a chance to win a Prize and one (1) entry into the Grand Prize Drawing, as set forth in Rule 2 above; after entering, you will also receive a code to play the FINAL FANTASY® XIV Stormblood™ game. Receiving a code and/or playing the game do not affect your chances of winning. To capture the image using Blippar, participants must have a smartphone or tablet web-enabled device with a camera and may incur message or data charges from their wireless service provider for message or data sent/received. Check with your wireless service provider for details on these and other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. If you do not already have the Blippar app installed on your phone or tablet device, download the free Blippar app from the Apple App Store or the Google Play Store.

TO ENTER BY MAIL: To receive one (1) entry into the applicable Entry Period for a chance to win a Prize and one (1) entry into the Grand Prize Drawing without using the Blippar application, legibly print your name, date of birth, address (No P.O. Boxes), city, state, zip code, e-mail address (optional), and daytime telephone number on a 3x5 postcard and mail to: Mrs. Freshley’s FINAL FANTASY XIV Sweepstakes, P.O. Box 2392, Danbury, CT 06813-2392. Mail-in entries will be placed into the applicable Entry Period based on when they are received but must be postmarked by May 1, 2018 and received by May 14, 2018 to be considered for the final Entry Period Drawing and the Grand Prize Entry Period Drawing.

Entries must be received by the end dates and times specified in the chart above to be eligible for the applicable Sweepstakes Entry Period. Limit one (1) entry per person using only one (1) valid name, wireless phone number, or e-mail address per day throughout the Sweepstakes Entry Period. A “Day” is defined as a twenty-four (24) hour time period beginning at 12:00:01 a.m. ET and ending at 11:59:59 p.m. ET. Entries received from any person, email address or phone number in excess of the above stated limitation will be void. Limit one (1) prize per person per household throughout each Entry Period. Any entrant, who attempts to enter under multiple names or email addresses and/or is not the Authorized Account Holder, will be disqualified and forfeits all entries. In event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the natural person who is the “authorized account holder” assigned to the account by the authorized subscriber of the email account or the authorized owner of the wireless phone number used to enter the Sweepstakes at time of entry. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry(ies) will be deemed ineligible. Automated methods of entry are prohibited. Entries generated by a script, macro, bot or any other automated means will be deemed void. Proof of submission of an entry shall not be deemed proof of receipt by the Sponsor. By participating, you agree to these Official Rules. Entrants expressly agree to assume the risk of lost, late, incomplete, garbled, damaged, delayed, undelivered or misdirected entries and acknowledge that Released Parties (as defined above) are not responsible for such entries.

4. PRIZE DRAWINGS: Eight (8) potential First Prize winners for each Entry Period will be randomly drawn from among all valid entries received for each applicable Entry Period with the exception of the last Entry Period, during which seven (7) potential First Prize winners will be randomly selected. Random drawings will take place on dates set forth in the chart above. Non-winning entries from one Entry Period drawing will not carry over to subsequent Entry Period drawings, but will be eligible for the Grand Prize Drawing. The one (1) potential Grand Prize winner will be randomly selected on or about May 25, 2018 from among all entries received during the entire Sweepstakes Period. The Sponsor and/or its independent Sweepstakes organization will determine, in its/their sole discretion which entries are deemed valid entries, and their decisions and the result of the drawings will be final in all respects. Odds of winning depend on the total number of valid entries received for each applicable Entry Period.

5. PRIZES:

GRAND PRIZE (1): A 5 day/4 night trip for winner and one (1) guest to travel to San Diego, California to attend the nation’s premier Comic Convention. Trip includes two (2) round-trip coach class airfares between the gateway US airport nearest winner’s residence and San Diego, CA, four (4) nights standard room hotel accommodations (single room, double occupancy), $500 spending money awarded as a check made out in winner’s name, and two (2) passes to Comic convention scheduled to take place July 20-23, 2018 at the San Diego Convention Center. Travel will take place from July 18, 2018 - July 22, 2018, or prize will be forfeited and Sponsor will have no further obligation to winner. The total approximate retail value (“ARV”) of the Grand Prize is $5,000.00 (the “Prize”). OR winner may elect to receive a cash alternative (awarded in the form of a check) in the amount of $5,000 in lieu of the trip. Prize election must be made at time of winner notification. Actual value of trip may depend upon winner’s point of travel origin and airfare fluctuations at the time of booking. Any difference between stated approximate retail value and actual value of prize will not be awarded except at the sole discretion of Sponsor. Winner and his/her guest must travel together on specified itinerary, including same departure date, destination and return date or Prize may be forfeited in its entirety. Accommodation restrictions may apply. Travel dates and arrangements are subject to change, availability and Sponsor’s approval. Air transportation tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flyer miles. Sponsor is not liable for any expenses incurred as a consequence of flight cancellation/delay. Certain documentation and requirements may be necessary for travel, such as photo identification, and winner is solely responsible for any documentation and requirements and determining applicable procedures and restrictions. In addition, winner will be required to present a valid credit card at the hotel at the time of check-in. Winner and his/her guest must provide their own transportation to and from their departure airport. Guest of the winner (if a minor in his/her jurisdiction of residence, his/her parent or legal guardian) must sign a Release and Indemnification and Publicity Release (where allowed by law), prior to issuance of travel documents. If guest is a minor, winner must be his/her parent or legal guardian. Prize elements may not be separated. Prize may not be used in conjunction with any other promotion or offer. All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided, including transportation, meals, souvenirs, gratuities, luggage fees, travel insurance, etc. are the sole responsibility of the winner.

FIRST PRIZES (175) (Eight (8) Prizes per Entry Period; with the exception of the last Entry Period, in which seven (7) Prizes will be awarded): Each Entry Period will award the following eight (8) First Prizes: one (1) FINAL FANTASY® XIV Hoodie (XL Only), ARV: $44.99; five (5) FINAL FANTASY® XIV Stormblood™ video games, ARV: $39.99; one (1) FINAL FANTASY® XIV: A Realm Reborn™ Delivery Moogle Plush, ARV: $39.99; and one (1) FINAL FANTASY® XIV T-shirt (XL Only), ARV: $24.99. The last Entry Period will award the following seven (7) First Prizes: one (1) FINAL FANTASY® XIV Hoodie (XL Only), ARV: $44.99; four (4) FINAL FANTASY® XIV Stormblood™ video games, ARV: $39.99; one (1) FINAL FANTASY® XIV: A Realm Reborn™ Delivery Moogle Plush, ARV: $39.99; and one (1) FINAL FANTASY® XIV T-shirt (XL Only), ARV: $24.99. Exact prize awarded to each First Prize winner will be determined by Sponsor, in its sole discretion, at time of awarding. Total ARV of all First Prizes: $6,778.25. Total ARV of all prizes: $11,778.25. Prizes are awarded “as is” without warranty or guarantee, either express or implied, by Sponsor. All costs and expenses related to prize acceptance and use not expressly stated as being provided are the responsibility of the winner.

6. WINNER NOTIFICATION/VERIFICATION: All potential winners will be notified by email following the applicable drawing using the information provided on such potential winner’s entry form. In order to receive a prize, each potential winner (and if a winner is an eligible minor, his or her parent or legal guardian) will be required to respond and provide their full name, mailing address (No P.O. Boxes), date of birth and phone number (including area code) within forty-eight (48) hours of the email sent by Administrator in order to verify the potential winner and award a prize, or an alternate winner may be randomly selected from among all remaining valid entries for the applicable drawing, at Sponsor’s sole discretion. Potential Grand Prize winner (and if a winner is an eligible minor, his or her parent or legal guardian) will and First Prize winners may be required to complete an Affidavit of Eligibility, IRS W9 form and where legal, Publicity/Liability Release within seven (7) days of date of initial notification, or an alternate winner may be randomly selected from among all remaining valid entries, at Sponsor’s sole discretion. Email notification shall be deemed to have occurred on the date Sponsor or Sponsor’s designee first attempts to make email contact with a potential winner. If a potential winner is found to be ineligible for any reason, declines to accept the prize, or if prize email notification is returned as undeliverable, in the event of any non-response by a potential winner within the prescribed response period, or if a potential winner is non-compliant with these Official Rules, the prize will be forfeited and an alternate winner may be randomly selected for the applicable drawing from among all remaining valid entries. In compliance with United States Internal Revenue Service regulations, Sponsor and/or Administrator will send a Form 1099-MISC to the Grand Prize winner. Sponsor and Administrator of this Promotion require disclosure of winner’s social security number. Sponsor is not responsible for any change in entrant's email address or unsuccessful efforts to notify a potential winner. If any potential winner is at least eighteen (18) but still considered a minor in his/her state of residence, Sponsor reserves the right to require that a parent or legal guardian fulfill all requirements imposed on winners set forth herein.

7. GENERAL CONDITIONS: By participating, entrants agree to these Official Rules, which are final and binding in all respects. No transfer of prize will be permitted. No cash equivalent or substitution of prize is offered, except at the sole discretion of the Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute the applicable prize with another prize of comparable or greater value. If for any reason this Sweepstakes cannot be executed as planned, including but not limited to infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes (as defined below) that corrupt or affect the security, administration, fairness, integrity or proper conduct of this Sweepstakes, or if the Sweepstakes is compromised or becomes technically corrupted in any way, electronically or otherwise, the Released Parties reserve the right to cancel, suspend or modify the Sweepstakes. In the event of cancellation, Sponsor will award the prizes for the Entry Period(s) at issue in a random drawing from among all non-suspect, eligible entries received for the applicable Entry Period(s) prior to such action. Sponsor reserves the right, at its sole discretion, to disqualify and prosecute any individual who tampers with or attempts to tamper with the entry process or the operation of the application or who enters using any automatic or programmed entry duplication method that is prohibited under these rules. CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR APPLICATION OR OTHERWISE CORRUPT OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY, PROSECUTE AND SEEK ANY AND ALL AVAILABLE REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

8. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Released Parties from user's participation in, or attempt to participate in, the Sweepstakes. Sponsor is not responsible for any typographical errors in the announcement of the prize or these Official Rules. Released Parties are not responsible for lost, late, misdirected, incomplete, or non-delivered entries, e-mails or mail; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, corrupted, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. By participating in the Sweepstakes, entrant (and if entrant is an eligible minor, his or her parent or legal guardian) agrees to release the Released Parties from any and all claims, damages or liabilities arising from or relating to such entrant’s participation in the Sweepstakes. By accepting the prize, winner agrees to release and hold harmless the Released Parties, and each of their respective officers, directors, employees, representatives and agents, from and against any liability for injuries, including death, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Sweepstakes; and from acceptance, possession, misuse or use of any prize. Except where prohibited, by accepting a prize, winners (and if a winner is an eligible minor, his or her parent or legal guardian) grants Sponsor and those acting under its authority permission to use his/her name, photograph, voice and/or likeness, image, biographical information and statements, at any time or times, for advertising, trade, publicity and Sweepstakes purposes without additional compensation, in any and all media now known or hereafter discovered, worldwide, and on the Internet, without notice, review or approval.

9. DISPUTES: This Sweepstakes is governed by the laws of the United States and the State of Georgia, without respect to conflict of law doctrines. As a condition of participating in this Sweepstakes, entrants agree that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or in connection with this Sweepstakes, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Georgia having jurisdiction. Further, in any such dispute, under no circumstances will participants be permitted to obtain awards for, and hereby waive all rights to claim punitive, incidental or consequential damages, including attorneys' fees, and entrant further waives all rights to have damages multiplied or increased.

10. WINNERS’ LIST: Available after June 15, 2018: For the list of prize winners, send a self-addressed stamped envelope by July 31, 2018 to: Match MG/Mrs. Freshley’s FINAL FANTASY® XIV Winners’ List, 800 Connecticut Ave, 3rd FL-East, Norwalk, CT 06854.

11. SPONSOR: Flowers Bakeries, LLC, as agent for and on behalf of its subsidiaries and affiliates, 1925 Flowers Circle, Thomasville, GA 31757. Square Enix, Inc., is not a sponsor of this Sweepstakes.

ADMINISTRATOR: Match MG, 800 Connecticut Avenue, 3rd Fl East, Norwalk, CT 06854

©2017 Flowers Bakeries, LLC

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