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Mrs. Freshley's® Races Into Summer with "Fresh Sample Series" Sampling Tour

THOMASVILLE, Ga. – [May 1, 2013] – Mrs. Freshley’s®, an award-winning line of snack cakes and pastries from Flowers Foods, is launching its first-ever snack cake sampling tour, satisfying sweet tooths throughout the Indianapolis and St. Louis area, May 24 – June 2, 2013. The “Fresh Sample Series” crew will be making pit stops at Kroger, Speedway, Quik Trip, and Huck’s store locations, handing out popular sweet treats, coupons and prizes.

Following the recent debut of Mrs. Freshley’s new packaging and logo, the brand is eager to get the word out about the freshness and great taste of its sweet snacks. The Fresh Sample Series crew will be sampling four Mrs. Freshley’s favorites: Dreamies, Honey Buns, Sugar Donuts, and Oatmeal Creme Cookies.

The crew will be distributing coupons for free Mrs. Freshley’s snacks, allowing consumers to select from the more than 50 different Mrs. Freshley’s snack cakes and pastries available in stores and not being sampled on the tour. Sample Series attendees will also have the opportunity to win a $50 gas card – courtesy of Mrs. Freshley’s – at each pit stop.

“This is a very exciting time for Mrs. Freshley’s – embarking on our first sample tour, celebrating our new logo and look, and bringing Mrs. Freshley’s to life,” said Brent Bradshaw, vice president of brand marketing. “We’re looking forward to meeting loyal Mrs. Freshley’s fans and introducing our delicious snack cakes to new customers.”

Mrs. Freshley’s will be stopping at local supermarket and convenience stores, including:

  • Indianapolis Speedway and Kroger stores, Friday, May 24 – Monday, May 27
  • St. Louis Quik Trip and Huck’s stores, Thursday, May 30 – Sunday, June 2

For a full list of sample tour stops, please visit facebook.com/mrsfreshleys.

The brand invites consumers to interact with Mrs. Freshley’s on Facebook and using #HASHTAG on Twitter during the series. Visit facebook.com/mrsfreshleys and twitter.com/mrsfreshleys for more details.

Contact

Ivette Faulkner/Catherine Nissley
The Zimmerman Agency• 850.668.2222
ifaulkner@zimmerman.com
cnissley@zimmerman.com

About Mrs. Freshley’s

Mrs. Freshley’s, an award-winning brand synonymous with freshness, quality, and great taste for more than 15 years, is available in supermarkets, convenience stores, and vending machines nationwide. With more than 50 different snack cakes and pastries, everyone is sure to find a Mrs. Freshley’s favorite. Visit www.mrsfreshleys.com for product information, recipe ideas and more.

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