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Mrs. Freshley’s® and Cinnabon® Expand Partnership with New Cinnamon Treats

THOMASVILLE, Ga. – March 2, 2014 – Mrs. Freshley’s®, an award-winning brand of snack cakes and pastries from Flowers Foods, has partnered with America’s master of cinnamon, Cinnabon®, to create two new snacks that combine popular Cinnabon Cinnamon with Mrs. Freshley’s best-selling items. New Cinnamon Twirls and Mini Donuts are made with the great taste of Cinnabon Cinnamon and are available in supermarkets, convenience stores, and vending machines nationwide on March 2.

“We are thrilled to expand our partnership with Cinnabon so Mrs. Freshley’s fans now have four opportunities to experience Cinnabon Cinnamon in their favorite snacks,” said Brent Bradshaw, Flowers Foods’ Vice President of Marketing. “The addition of Cinnabon’s proprietary cinnamon elevates Mrs. Freshley’s favorites, providing fans with even more enjoyment.”

Cinnamon enthusiasts will appreciate the new variation on the traditional mini donuts, which features soft cake mini donuts covered with a coating of Cinnabon Cinnamon. Mrs. Freshley’s Cinnamon Mini Donuts made with Cinnabon Cinnamon are available in 3 oz. single serve 6-packs, and 10 oz. multi-pack bags.

Mrs. Freshley’s Cinnamon Twirls made with Cinnabon Cinnamon include a classic twirl infused with Cinnabon Cinnamon. New Cinnamon Twirls made with Cinnabon Cinnamon are available in a 3 oz. single serve 3-Pack and a 6 oz. multipack 6-Pack.

The two new snacks join Mrs. Freshley’s Cinnamon Honey Buns and Cinnamon Danishes made with Cinnabon Cinnamon, providing fans with a plethora of cinnamon choices for breakfast or a sweet snack. The entire line features Mrs. Freshley’s new eye-catching package design, including view windows and a pop of color.

For more information, visit www.mrsfreshleys.com or www.facebook.com/mrsfreshleys.

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