News Release

Contact:  Meredith Butler
770.723.0372 or Meredith_Butler@flocorp.com

MRS. FRESHLEY'S TAKES ITS CINNAMON TREATS TO A NEW LEVEL
Mrs. Freshley's teams up with Cinnabon® to introduce three new cinnamon pastries

Thomasville, GA; June 11, 2012 - Cinnamon lovers are in for a real treat! Inspired by Cinnabon®, America's best-loved cinnamon rolls, Mrs. Freshley's has turned up the taste in its cinnamon-flavored pastries.  Its new Cinnamon Danish, Coffee Cake, and Honey Bun are now made with Cinnabon® cinnamon. Bursting with sensational cinnamon flavor, they're the perfect complement to morning coffee or an afternoon snack. 

Baked to perfection with Cinnabon® cinnamon, Mrs. Freshley's Cinnamon Danish has a delicious cinnamon filling, wrapped in a golden, flaky crust, that's drizzled with icing. The mouth-watering Coffee Cake, topped with icing, has the sensational flavor of Cinnabon® cinnamon in every bite.  And Mrs. Freshley's has taken its classic honey bun to a new level, swirling Cinnabon® cinnamon throughout the popular icing-topped pastry.

"Cinnabon® rolls are famous for the quality and intense flavor of their cinnamon, so we couldn't be more excited about using it to amp up the flavor of some of our most popular pastries," says Brent Bradshaw, Flowers Foods' vice president of cake marketing.  "With their great taste and freshness, these Mrs. Freshley's treats are sure to become new favorites."

Mrs. Freshley's Cinnamon Honey Bun made with Cinnabon ® cinnamon can be found in Walmart supercenters. All three pastries can be found in vending machines, convenience stores, mass merchandisers, and supermarkets nationally.

About Mrs. Freshley's
Since its introduction in 1994, Mrs. Freshley's snack cakes and pastries have become synonymous with quality and freshness.  Snack cakes and pastries are available in single-serve and multi-serve packages in supermarkets, mass-merchandisers, convenience stores, and vending machines across the country.  To learn more about Mrs. Freshley's snack cakes, visit //www.mrsfreshleys.com or Facebook.com/mrsfreshleys or call (899-FLSNACK).

About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods is the second largest producer and marketer of packaged bakery foods for retail and foodservice customers in the United States with 2011 sales of $2.8 billion. Flowers operates more than 40 bakeries that produce a wide range of bakery products sold through an extensive direct-store-delivery network that encompasses the Southeast, Mid-Atlantic, and Southwest  as well as select markets in the Northeast, California and Nevada, and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Whitewheat, Tastykake, and Mrs. Freshley's. For more information, visit www.flowersfoods.com

Cinnabon® and the Cinnabon® logo are trademarks of Cinnabon, Inc. used under license by Flowers Foods

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