News Release

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Mrs. Freshley's Bakes Up New Cinnamon Coffee Cakes
Cinn-sational Snack Cakes Sweeten Breakfast and Snack Time with Little Bits of Sugar n' Spice

Thomasville, Ga. Oct. 28, 2009 - The bakers of Mrs. Freshley's, the award-winning snack cake and pastry brand, is spicing up snack aisles with its first line of Cinnamon Coffee Cakes. With baked-in cinnamon bits and a sweet cinnamon topping, these soft, moist cakes are sure to be a favorite with morning coffee or snack.

Mrs. Freshley's is known for fresh, great-tasting snack cakes and pastries. Consumer demand for new treats has spurred the creation of more than 50 different Mrs. Freshley's treats, including Cinnamon Coffee Cakes and other longtime favorites, such as Honey Buns, Fudge Brownies, and Swiss Rolls. ("Newest edition" implies MSFS had offered another coffee cake at one time—but first para says this is its "first line.")

"We are excited to offer another delicious snack cake to consumers," says Brent Bradshaw, Flowers Foods' brand manager. "We think Cinnamon Coffee Cakes are great anytime-snacks from a morning pick-me-up to an afternoon treat with a glass of milk or cup of tea."

Mrs. Freshley's Cinnamon Coffee Cakes are available in convenient two-packs and six-count family packs at grocery and convenience stores across the U.S.

About Mrs. Freshley's
Mrs. Freshley's is an award-winning brand synonymous with freshness. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, convenience stores, and vending machines across the country. To learn more about Mrs. Freshley's snack cakes, visit www.mrsfreshleys.com or call (866) FLSNACK.

About Flowers Bakeries and Flowers Foods
Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of over $2.4 billion. Flowers operates 40 bakeries that encompasses the Southeast, Mid-Atlantic, and Southwest as well as select markets in California and Nevada, and nationwide through other delivery systems.  Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visit www.flowersfoods.com.

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