News Release

Mrs. Freshley's To Ring Up Sales with New Creme-Filled Chocolate Bells
Rich Snack Cakes Are Perfect for Those Who Love Chocolate Most

Thomasville, Ga., March 29, 2010 - Chocolate lovers take note. The bakers of Mrs. Freshley's, the award-winning snack cake and pastry brand, have unveiled a new tempting treat sure to bring music to your ears--creme-filled Chocolate Bells. With a moist chocolate cake and chocolaty coating made with Dutched cocoa*, this bell-shaped dessert is a delicious snack.
 
"Chocolate is a must-have treat for many snackers, and consumers already love our crème filled cakes," says Brent Bradshaw, Flowers Foods brand manager. "Mrs. Freshley's new Chocolate Bells are sure to be a hit as the delicious coating adds an extra layer of rich cocoa, making each bite a chocolate lover's dream."

Since its introduction in 1994, Mrs. Freshley's has become synonymous with quality, great-tasting snack cakes. Originally developed for the vending market, Flowers Foods took Mrs. Freshley's to retail stores in 1997 and has expanded the brand to include more than 50 different snack cakes, including Honey Buns, Banana Pudding Cakes, Pecan Twirls, and now, Chocolate Bells.

Mrs. Freshley's Chocolate Bells are available in single-serve two-packs and six-count individually wrapped multi-packs and can be found in vending machines, convenience stores, mass merchandisers, and supermarkets nationwide.

About Mrs. Freshley's
Mrs. Freshley's is an award-winning brand synonymous with freshness. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, convenience stores, and vending machines across the country. To learn more about Mrs. Freshley's snack cakes, visit www.mrsfreshleys.com or call (866) FLSNACK.

About Flowers Bakeries and Flowers Foods
Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of over $2.6 billion. Flowers operates 40 bakeries that produce a wide range of bakery products sold through an extensive direct-store-delivery network that encompasses the southeast, Mid-Atlantic, and Southwest as well as select markets in California and Nevada, and nationwide through other delivery systems.  Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visit www.flowersfoods.com.

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*Dutched cocoa has a lower acidity than other cocoas and imparts a rich, mild chocolate flavor to baked foods.