News Release

MRS. FRESHLEY'S PUDDING CAKES HAVE "GONE BANANAS"
New treat for convenience stores offers unique blend of cake, banana, and vanilla wafers

THOMASVILLE, GA (Jan. 6, 2009) - It's a flavor combination that can't be beat and, come February, will be available from Mrs. Freshley's: Banana Pudding Cakes. 

Sold in a convenient 4-oz. two-pack, Banana Pudding Cakes feature fresh golden cupcakes with natural banana-flavored creme and icing and vanilla wafer crumbles. They will be available nationwide through convenience store and supermarket channels. 

"Flavor, quality, and innovation are the keys to spurring snack sales and our new Mrs. Freshley's Banana Pudding Cakes deliver on all three counts," noted Brent Bradshaw, Flowers' brand manager. "Flowers Bakeries is committed to bringing excitement to the snack cake category through product innovation. We believe this delicious combination will have great appeal." 

About Mrs. Freshley's
Mrs. Freshley's is an award-winning brand synonymous with freshness. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, convenience stores, and vending machines across the country. To learn more about Mrs. Freshley's snack cakes, visit www.mrsfreshleys.com or call (866) FLSNACK.

About Flowers Bakeries and Flowers Foods
Flowers Bakeries is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of over $2.4 billion. Flowers operates 38 bakeries that produce a wide range of bakery products marketed throughout the Southeast, Southwest, and mid-Atlantic regions via an extensive direct-store-delivery network and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Cobblestone Mill, Blue Bird, and Mrs. Freshley's. For more information, visit www.flowersfoods.com.

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