News Release

Contact: Brent Bradshaw, Brand Manager - (229) 227-2034 or brent_bradshaw@flocorp.com

MRS. FRESHLEY'S FROSTED CREME CAKES
PUT A NEW TWIST ON AN ALL-TIME FAVORITE

TUCKER, GA (Dec. 10, 2008) - What's better than delicious, golden, creme-filled cakes? Mrs. Freshley's has answered that question by drenching them with rich chocolate frosting and serving them up in a convenient 3.9-oz. two-pack perfect for on-the-go snacking. Mrs. Freshley's Frosted Creme Cakes are now available nationwide through convenience store and supermarket channels.

"New products are a great way to help grow the sweet snack category and we are continually looking for ways to take traditional snack favorites and give them a new—and delicious—twist," said Brent Bradshaw, Flowers' brand manager. "Mrs. Freshley's Frosted Creme Cakes are a great example of that. We combined two of America's favorite cake and icing flavors to come up with a new classic. Initial response has been excellent."

About Mrs. Freshley's
Mrs. Freshley's is an award-winning brand synonymous with freshness. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, convenience stores, and vending machines across the country. To learn more about Mrs. Freshley's snack cakes, visit www.mrsfreshleys.com or call (866) FLSNACK.

About Flowers Bakeries and Flowers Foods
Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of over $2.4 billion. Flowers operates 39 bakeries that produce a wide range of bakery products marketed throughout the Southeast, Southwest, and mid-Atlantic regions via an extensive direct-store-delivery network and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Cobblestone Mill, Blue Bird, and Mrs. Freshley's. For more information, visit www.flowersfoods.com. 

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