News Release

Contact: Brent Bradshaw, Brand Manager -- (229) 227-2034 or brent_bradshaw@flocorp.com

NEW 100-CALORIE OPTION OFFERS BIG FLAVOR
IN SMALL PACKAGE


Perfect for vending, mini snack cakes and muffins meet school nutritional standards

TUCKER, GA (Dec. 13, 2007) -- The next generation of snack cakes for vending will hit the market December 31, just in time for the New Year. Flowers Foods Specialty Group will introduce two 100-calorie snack items -- Mini Creme-Filled Chocolate Cupcakes and Mini Blueberry Muffins -- that deliver great taste and meet new nutritional guidelines.

Each 100-calorie pack contains three mini cupcakes or muffins in a trim package that fits great in candy slots. The mini chocolate cupcakes are topped with chocolate icing and have a creme-filled center. The mini muffins offer big blueberry flavor. Like all Mrs. Freshley's snack cakes, the 100-calorie treats contain no trans fat.

"What's exciting about Mrs. Freshley's 100-calorie packs is that they deliver the taste and indulgence people want and meet new nutritional standards, especially for schools," said Brent Bradshaw, Flowers' brand manager. "Our mini cupcakes and mini muffins meet the guidelines set by the Alliance for a Healthier Generation, NAMA's Balance for Life, and the '35/10/35' guidelines that requires school snacks to have no more than 35 percent calories from total fat, no more than 10 percent calories from saturated fat, and no more than 35 percent calories from sugar."

Mrs. Freshley's is an award-winning brand that is synonymous with freshness. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, convenience stores, and vending machines across the country. To learn more about Mrs. Freshley's complete line of snack cakes, visit www.mrsfreshleys.comor call (866) FLSNACK.

Flowers Foods Specialty Group, located in Tucker, Ga., is an operating group of Flowers Foods (NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers. Flowers operates 36 bakeries that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Cobblestone Mill, Blue Bird, Mrs. Freshley's, and European Bakers. For more information, visit www.flowersfoods.com.