News Release

Contact: Brent Bradshaw, Brand Manager
(229) 227-2363 or brent_bradshaw@flocorp.com

MRS. FRESHLEY'S UNVEILS JUMBO-LICIOUS DONUTS
Perfect for vending, new cake donuts' freshness and flavor match big size

TUCKER, GA (Sept. 18, 2006) -- When introduced in November, the impressive size of Mrs. Freshley's new Jumbo Cake Donuts will certainly catch the attention of hungry consumers. However, it will be the freshness and flavor that will keep them coming back for more.

Drawing on more than 80 years of experience in baking quality snack cakes, Flowers Foods Specialty Group's newest addition to the Mrs. Freshley's brand is an impressive 4.5-ounce cake donut that comes in three popular varieties--Glazed, Chocolate Frosted, and Vanilla Iced.

"There's no doubt that the freshness and flavor of Mrs. Freshley's Jumbo Cake Donuts are as big as it's size," said Brent Bradshaw, Flowers' brand manager for Flowers Foods Specialty Group. "The donut has the rich flavor and soft texture of an old-fashioned cake donut. Then we made it even better by drenching the top in one of three popular glazes. It's a great treat for breakfast or a snack and is even big enough to enjoy as a satisfying dessert."

With its jumbo size, great appetite appeal, and cool, fresh graphics, Mrs. Freshley's Jumbo Cake Donuts are perfect for vending. Like all Mrs. Freshley's snack cakes, Jumbo Cake Donuts contain no trans fat. 

Mrs. Freshley's is an award-winning brand that is synonymous with freshness. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, convenience stores, and vending machines across the country. To learn more about Mrs. Freshley's complete line of snack cakes, visit www.mrsfreshleys.com or call (866) FLSNACK.

About Flowers Foods
Flowers Foods Specialty Group, located in Tucker, Ga., is an operating group of Flowers Foods (NYSE: FLO.)  Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers. Flowers operates more than 30 bakeries that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Cobblestone Mill, Blue Bird, Mrs. Freshley's, and European Bakers. For more information, visit www.flowersfoods.com.