Contact: Brent Bradshaw, Brand Manager
(229) 227-2363 or brent_bradshaw@flocorp.com
NEW HEALTHY-SMART OPTIONS FROM MRS. FRESHLEY'S SNACKAWAY
Chocolate cupcakes and peanut butter wafers offer reduced fat and sugar, more fiber, and just 140 calories per serving
THOMASVILLE, GA (Dec. 21, 2006) -- Building on the initial success of its Mrs. Freshley's SnackAway line of better-for-you snack cakes, Flowers Foods Specialty Group is introducing two delicious chocolate SnackAway varieties this month--Creme-Filled Chocolate Cupcakes and Peanut Butter Wafers. Like all SnackAway items, the cupcakes and wafers are perfect for consumers who are following a healthy lifestyle but still wish to enjoy great-tasting snack cakes.
The Creme-Filled Chocolate Cupcakes are moist chocolate cakes filled with creme and topped with chocolate icing. The cupcakes have reduced fat, 75% less sugar, are an excellent source of fiber, and contain just 140 calories per serving. They are sold in 6-count multipacks.
Each Peanut Butter Wafer has three crispy wafer layers sandwiched with delicious peanut butter filling and drenched in chocolate-flavored coating. They have 75% less sugar, are a good source of fiber, and contain just 140 calories per serving. The wafers also contain probiotics, which studies have shown help promote a healthy digestive system. The wafers come in 12-count (6 twin-packs) multipacks.
(Update! We have reformulated our SnackAway Peanut Butter Wafer recipe and each serving contains only 90 calories. Click here for the latest info.)
"We think it's important to give consumers a choice and SnackAway is perfect for people who are looking for healthier snacks," explains Brent Bradshaw, Flowers' brand manager. "Not only are these snacks better-for-you but they really deliver on taste and flavor. Both the cupcakes and wafers are sweetened with SPLENDA® Brand Sweetener and the wafers contain probiotics, an ingredient typically found in dairy products, such as yogurt. Both are new ingredients to the SnackAway line. These new SnackAway items are perfect for chocolate lovers and we believe they will have strong consumer appeal."
The Mrs. Freshley's SnackAway brand has enjoyed increasing success since its introduction in early 2006 as people realize that eating less fat, fewer calories, and more fiber can reduce the risk of heart disease and other conditions. Other items in the SnackAway line include Vanilla Yogurt Creme Cakes, Vanilla Yogurt Creme Oatmeal Cookies, and Wild Blueberry Muffins. All SnackAway snacks have zero grams of trans fat. Consumers can find SnackAway in retail outlets nationwide.
About Mrs. Freshley's
Mrs. Freshley's is an award-winning brand that is synonymous with freshness and great taste. Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages and are sold through mass outlets, supermarkets, convenience stores, and vending machines nationwide. To learn more about Mrs. Freshley's complete line of snack cakes, visit www.mrsfreshleys.com or call (866) FLSNACK.
About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers. Flowers operates more than 30 bakeries that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Cobblestone Mill, Blue Bird, Mrs. Freshley's, and European Bakers. Flowers Foods Specialty Group, located in Tucker, Ga., is an operating group of Flowers Foods. For more information, visit www.flowersfoods.com.
About Mrs. Freshley's